WIESELGRENSDAGEN
This project focuses on the revitalization of Wieselgrensplatsen, located in Gothenburg, Sweden, through the rebranding and organization of a local festival. The aim is to enhance community engagement and promote cultural vibrancy in the area. By reimagining the festival experience, we seek to attract a diverse audience and foster a sense of pride among.
Service
Branding, Spatial Design
Client
FCH
Year
2025
Wieselgrensdagen
Gothenburg, Sweden
the creative lead for the branding of Wieselgrensdagen, a local festival in Sweden.
My role involved overseeing the entire visual identity, from concept to execution.
All the necessary visual elements were designed for the festival, including a wide range of materials from the logo and digital assets to physical items.
Visual Identity Applications
The festival’s core message and modular graphic system were consistently extended from the logo to on-site touchpoints. High-legibility typography, high-contrast colors, and repeatable patterns ensured clear visibility from a distance and encouraged active participation.
I also personally handcrafted many of the elements, such as the photo booth, leaflets, and custom prints for the staff uniforms.
Logo Video by. Suyeon Jeon
